Jerome & Veronika Peacock Real Estate Advisors
Selling Your Home
We approach our work as a partnership with our clients. Selling a home is first and foremost a business transaction. Yet in real estate personal attention is also part of professionalism. Whether you are family, friends, friends of friends, or a business referral, your interests and your experience throughout the selling process are our priority.
Research and thoughtful analysis inform three elements critical to success.
Pricing is a strategy. The sale price envisioned should be optimistic. The pricing strategy to get that sale depends on current market conditions and the target buyer. At the same time, an overly inflated price can mean a long listing that sells for less than market value.
Presentation is critical because value is a perception. Exceptional presentation and staging from the outset create immediate interest and help to maximize the emotional response to and perceived value of your home, leading to a faster sale and a higher price.
MARKETING TO THE TARGET BUYER
Every property has its ideal buyer, and that buyer will pay more. Targeted digital media, marketing and messaging work together to focus on the ideal demographic group. Emphasis is given to marketing to Greater Victoria’s 1400+ realtors and Coldwell Banker advisors worldwide, thereby reaching their qualified buyers.