Selling Your Home
I approach my work as a partnership with my clients. Selling a home is first and foremost a business transaction. Yet in real estate personal attention is also part of professionalism. Whether you are family, friends, friends of friends, or a business referral, your interests and your experience throughout the selling process are my priority.
Research and thoughtful analysis inform three elements critical to success.
Pricing is a strategy. The sale price envisioned should be optimistic. The pricing strategy to get that sale depends on current market conditions and the target buyer. At the same time, an overly inflated price can mean a long listing that sells for less than market value.
Presentation is critical because value is a perception. Exceptional presentation and staging from the outset create immediate interest and help to maximize the emotional response to and perceived value of your home, leading to a faster sale and a higher price.
Every property has its ideal buyer, and that buyer will pay more. Targeted digital media, marketing and messaging works together to focus on the ideal demographic group. Emphasis is given to marketing to Engel & Völkers advisors worldwide and Greater Victoria’s 1200+ realtors, thereby reaching the qualified buyers working with them.
The Engel & Völkers Advantage
Engel & Völkers provides the highest quality real estate marketing throughout the world.