Selling Your Home

My Service

I approach my work as a partnership with my clients. Selling a home is first and foremost a business transaction. Yet in real estate personal attention is also part of professionalism. Whether you are family, friends, friends of friends, or a business referral, your interests and your experience throughout the selling process is my priority.

 

Strategy

Research and thoughtful analysis inform three elements critical to success.

 

PRICE

Pricing is a strategy. The sale price envisioned should be optimistic; however, the pricing strategy to get that sale depends on current market conditions. At the same time, an overly inflated price can mean a long listing that sells for less than market value.

 

PRESENTATION

Presentation is critical because value is a perception. Exceptional presentation and staging from the outset create immediate interest and help to maximize the emotional response to and perceived value of your home, leading to a faster sale at and higher price.

 

TARGET BUYER

Every property has its ideal buyer, and that buyer will pay more. Targeted digital media, print marketing and messaging works together to focus on the ideal demographic group. Emphasis is given to marketing to Engel & Völkers advisors worldwide and Greater Victoria’s 1200+ realtors, thereby reaching the qualified buyers working with them.

The Engel & Völkers Advantage

Engel & Völkers provides the highest quality real estate marketing throughout the world.

  • Premium service at all price points.

  • Worldwide marketing across the Engel & Völkers network of offices and real estate advisors

  • Searchable listings on Engel & Völkers websites worldwide

  • Advertisements in local, national, international, and industry publications

  • Listing placement on top international real estate search sites

  • Engel & Völkers brand recognition and exposure via robust public relations and media engagement worldwide

  • Active social media

  • Professional high-quality photography and creative work across all media 

Schedule a detailed presentation.